Skincare has come a long way since the humble bar of soap. From gels to foams, the skin and haircare market is full of options. But over the last year-or-so, it seems like we’re turning back to what we once knew, rediscovering and investing further in solids in the name of simplicity and sustainability.
But what’s so sustainability about skincare in cash? Well, it starts with preventing bottle packaging going to landfill, but actually is about way more.
“By-and-large, solid beauty has a smaller footprint than liquid stuff. For example, a brand like Ethique’s shampoo bars have a carbon footprint more than ten times lower (8%) the equivalent liquid product. The reason for this is obvious – solid products require much less packaging and by virtue of being (largely) water free, they don’t require plastic packaging,” explains Environmentalist and CEO of zero-waste beauty & lifestyle brand Ethique Brianne West. “To me, it seems absurd that traditional beauty products are made and shipped with 70-95% water, then they’re used in a room where water is literally on tap. Why not just buy the stuff that makes a product and lessen your consumer waste, and your carbon footprint at the same time.”
Some markets are more inclined to explore solid beauty than others. In Japan, solid facial cleansers are one of the most popular, while German consumers have adopted solid and naked products without packaging quicker than most European countries. So why not Down Under?
“A lot of people associate solid beauty products with soap and understandably feel put off by that. Years ago, that might have been the case but 2022 solid product formulations can more than stand up to liquid products, You can find options specifically formulated for curly hair, colored hair and more,” West adds. “By switching from bottle to a solid beauty bar, you’re not only ditting plastic, but also saving water. And without giving up any of the quality!”
Put simply, an solid beauty bar is a highly concentrated solid version of your favorite liquid shampoo product. A shampoo bar contains little to no water meaning you’re left with only the active ingredients. Contrast this with a liquid shampoo, which is typically 70-80% water. More water means more weight, so greater carbon emissions, plastic needed to package it and it’s a waste. Plus, a solid shampoo bar also means you don’t need to worry about liquids on planes, so when we can get back to travelling, it’s even easier.
“An illusion of abundance masks the fact that so little of the water on earth – just 0.3% – is accessible or able to be consumed by humans. Already, it’s not enough. 30% of the wells in India have been abandoned due to contamination. By 2025, water shortages are expected to impact almost 2 billion people who will be affected by sickness and conflict as they resort to polluted water and fight for ownership. These estimates indicate that two-thirds of the world’s population will live in water-stressed regions by this time.”
“Another consequence? starvation Food production places massive demands on the water supply, requiring between 3000 and 5000L to produce 1kg of rice and 900L for 1kg of wheat. Meat and dairy require even more, with agriculture accounting for 70% of global water use.”
source https://www.bisayanews.com/2022/02/08/is-2022-the-year-you-should-be-adopting-solid-beauty/
No comments:
Post a Comment